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Honda CEO Risks Own Safety to Tour Quake Site

This story begins immediately after the March 11th earthquake struck, when Honda CEO Ito Takanobu learned one of his employees had perished and 17 others were injured in a building at the company's Tochigi facility. Despite the terrible state of the county's roads, Ito was determined to make the 100-k (62-mi) trek from Tokyo to Tochigi fast.

Knowing he couldn't take a car, Ito took his very own Honda CB1100, the flagship of the motorcycle division. According to Ito, the motorcycle was able to navigate through disrupted roads around the facilities in a manner which a…

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